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We Love 2 Hate Adam

An iconic site for a nationally ranked trainer

We Love 2 Hate...

Adam Schafer is a fitness expert and nationally ranked physique competitor, well-known in the Bay Area. To his clients, he is known by his mantra, We Love 2 Hate Adam.

I worked with Adam to develop a tight new identity to represent his iconic mantra. We designed and built a site that leverages HTML5 video and is mobile-responsive. I also worked with Adam and other co-founders on PhysIQ to develop exciting eBooks and hook them up to a clean Shopify store. If you are seriously into fitness and body-building, you should check out the site and follow Adam on his massively popular Instagram account.

  • Client

    Adam Schafer

  • Year


  • Role

    Creative Direction,Branding, Development & Web Design