We Love 2 Hate Adam
An iconic site for a nationally ranked trainer
We Love 2 Hate...
Adam Schafer is a fitness expert and nationally ranked physique competitor, well-known in the Bay Area. To his clients, he is known by his mantra, We Love 2 Hate Adam.
I worked with Adam to develop a tight new identity to represent his iconic mantra. We designed and built a site that leverages HTML5 video and is mobile-responsive. I also worked with Adam and other co-founders on PhysIQ to develop exciting eBooks and hook them up to a clean Shopify store. If you are seriously into fitness and body-building, you should check out the site and follow Adam on his massively popular Instagram account.
Creative Direction,Branding, Development & Web Design