Shawn Borsky

PROVEN UX & PRODUCT DESIGN LEADER

VP | SR. DIRECTOR,
CREATIVE & PRODUCT DESIGN

ENERGETIC
DESIGN LEADERSHIP

I balance energized leadership with hands-on design excellence to grow world-class teams, drive creative vision and deliver industry-leading experiences across gaming, consumer technology and startups.

OVER 15 YEARS LEADING DESIGN

Increase in revenue

HotelTonight

HT App

300%

Increase in WoW retention

OWL App

18%

Average DAU Increase

Upsight

15%

FEATURED SNAPshots

Mobile

Web

Creative

BROWSE ALL

NZXT.com

Gaming

Improving conversion, revenue and time-to-market to power a DTC juggernaut

HCN Navigator

Hospitality

Securing investors & gaining clients for next-gen in-room hotel tablet technology

Sennses Pro

Smart Tools

Improving mobile app UX and customer satisfaction for a smart construction measurement tool

A shopper in a mall looks down at her phone with requests to shop on it.

Valuelenz

E-Commerce

Designing demos and pilots for a video shopping hybrid commerce platform to gain customers and investors

Battle.net & Blizzard Apps

Gaming

Reducing costs and enabling tens of millions of players to secure their account, message friends and experience content across platforms.

Gamer experieing BlizzCon on via their smart TV BlizzCon app

BlizzCon Apps

Events

Driving engagement & revenue via event, shopping and streaming apps for America's biggest gaming event for 5 years

Overwatch League

Events

Exceeding viewership goals and weekly retention for the launch of a major esports league

Multiple splash screens from Tether Games

Tether Studios

Gaming

Helping a studio become the world's leading developer of skill-based mobile games via branding, art and UI/UX

First Round Capital

Finance

Launching an industry-defining long-form content blog and venture capital website

NZXT.com

Gaming

Improving conversion, revenue and time-to-market to power a DTC juggernaut

HCN Navigator

Hospitality

Securing investors & gaining clients for next-gen in-room hotel tablet technology

Sennses Pro

Smart Tools

Improving mobile app UX and customer satisfaction for a smart construction measurement tool

Valuelenz

E-Commerce

Designing demos and pilots for a video shopping hybrid commerce platform to gain customers and investors

Battle.net & Blizzard Apps

Gaming

Reducing costs and enabling tens of millions of players to secure their account, message friends and experience content across platforms.

BlizzCon Apps

Events

Driving engagement & revenue via event, shopping and streaming apps for America's biggest gaming event for 5 years

Overwatch League

Events

Exceeding viewership goals and weekly retention for the launch of a major esports league

Tether Studios

Gaming

Helping a studio become the world's leading developer of skill-based mobile games via branding, art and UI/UX

First Round Capital

Finance

Launching an industry-defining long-form content blog and venture capital website

NZXT.com

Gaming

Improving conversion, revenue and time-to-market to power a DTC juggernaut

HCN Navigator

Hospitality

Securing investors & gaining clients for next-gen in-room hotel tablet technology

Sennses Pro

Smart Tools

Improving mobile app UX and customer satisfaction for a smart construction measurement tool

Valuelenz

E-Commerce

Designing demos and pilots for a video shopping hybrid commerce platform to gain customers and investors

Battle.net & Blizzard Apps

Gaming

Reducing costs and enabling tens of millions of players to secure their account, message friends and experience content across platforms.

BlizzCon Apps

Events

Driving engagement & revenue via event, shopping and streaming apps for America's biggest gaming event for 5 years

Overwatch League

Events

Exceeding viewership goals and weekly retention for the launch of a major esports league

Tether Studios

Gaming

Helping a studio become the world's leading developer of skill-based mobile games via branding, art and UI/UX

First Round Capital

Finance

Launching an industry-defining long-form content blog and venture capital website

BROWSE ALL SNAPSHOTS

EMPOWER OTHERS, BUILD TRUST

Working under Shawn was a transformative experience. He fundamentally changed how I manage my team. Known as a "human Google," he is one of the smartest people I know, yet he carries no ego—fostering collaboration and growth in every interaction.

Shawn has had the greatest impact on my career, offering guidance, direction, and even hands-on support when needed. His adaptability, strategic vision, and willingness to empower others make him an exceptional leader. I wholeheartedly recommend him for any role, as his intelligence and humility are an asset to any team.
Jin Jim
Creative Design Director, NZXT
Where do you even begin when there’s so much to say about a guy who has mentored and valued every person on his team? His leadership is nothing short of blissful and inspiring.

Shawn has not only shaped the way we design, but also the way we lead our teams. Ask Borsky a question, and he’ll provide 10 solutions, each backed with reasons why they work. No matter where his next journey takes him, it will undoubtedly be a success—not just because of his own talent, but because he empowers everyone around him to lead and think with confidence.
Irene Quan
Design Manager, NZXT
Shawn is one of my favorite people I've worked with over the course of my career. It's refreshing as a marketer to work with a creative director who can not only translate your off-the-wall ideas into beautiful designs, but who can also add tremendous value in creating marketing and branding campaigns.

It was an amazing experience working with Shawn to build the Upsight brand from end-to-end. He's one of those unique people who can see beyond what you're asking for and completely over deliver...and wow is he fast! Shawn was a huge asset to our team.
Laura Perez
Global Communication Director, Tiktok
Shawn is probably the most well rounded UI/UX professional I've worked with over the years. You can usually find someone who is good in certain areas, but Shawn is that special breed who is talented across the board.

He has a strong foundation on UX principles, a great talent for creating unique designs, very strong art skills, able to work well in a development environment producing production quality assets, has a very strong technical knowledge (this is HUGE when trying to get the UI working in the game) and is able to communicate well with key stakeholders (management, design, production AND engineering).
Shawn would be a huge asset to a team and if I need a UI/UX person for my team.
Dan Petit
Production Director, Netflix/Bossfight
I had the pleasure to work with Shawn at Upsight. Shawn taught me a lot. Shawn is a creative director of many talents and he's a team player, he codes, he has a keen eye for typography, UX and UI design, web design, branding, even writing quality content. Everything he designs is beautiful. He sure knows how to impress his audience, whether it be the product team, the marketing team, the sales team, or the CEO. As my manager, Shawn always asked me what I wanted to work on and made sure that I was happy. Shawn pushed me beyond what I thought I was capable of. Shawn works very hard and it shows, he sets the bar high every where he goes. Anyone would be lucky to work with Shawn.
Victoria Artz
Product Designer, Facebook

Personal Projects

Untethered

Published Book

Untethered: How Visionaries Think About the Mobile-First Future is my first published book about mobile design and product philosophy, it introduces my framework for effective mobile product design.

Art Eater

Podcast & Blog

Art Eater is a gaming and art blog and podcast that I co-host and edit with my friends: Richmond, Thomas, James and Adam, a group of international game industry vets and creators.

Mentorship

Public Speaking & ADPList Sessions

I offer group and 1 on 1 sessions for no charge through ADPList's mentorship platform and speak on podcasts or at conferences and events.

LEADERSHIP CASE STUDIES

VP, Design

Inclusive PC Gaming

Overseeing Industrial Design, Creative, User Experience, and Research & Insights, ensuring that every product and experience reflects our commitment to making PC gaming simple and easy for anyone driving market share, retention and revenue.

2020-Present

PC Gaming Hardware Manufacturing

View Case Study

View case study

Group Design & Product Manager

Legendary Mobile & Data Platform

Building Blizzard's mobile team and app strategy, designing event and social experiences, improving critical data infrastructure and spear-heading technology strategy for their next generation of cross-platform titles improving gaming for tens of millions of players worldwide and enabling massive revenue growth, cost savings and impression growth.

2015-2020

Cross-Platform AAA Game Developer & Publisher

View Case Study

View case study

Creative Director

A B2B Analytics and Marketing Powerhouse

Leading an enterprise B2B company through rebranding after a merger and driving product strategy, enterprise sales and stabilization of the business increasing key KPIs for major mobile games and a platform that supported over 25,000 apps and 700M MAU.

2013-2015

Mobile Marketing & Analytics Platform

View Case Study

View case study

About BORSKY

I started out because I wanted to make video games.

23 years later, I have done that and more. My career spans a diverse range of industries primarily in gaming but also in hospitality, big data, pharmaceutical, learning, health, consumer technology and platforms.

I am passionate about mobile as a technology landscape (I even wrote a book about it). I am exploring the future of AI enhanced experiences and how that integrates into mobile product and design strategy.

I bring a trademark positive energy, hands-on approach and strong technical acumen to my roles. My approach is anchored in design thinking and enriched by my diverse experiences that enable me to tackle even the most complex challenges with patience and care.

I mentor designers on ADPList, co-host a gaming and art podcast called Art Eater and I have a book about my mobile product framework titled, Untethered.

Its nice to digitally meet you.
You can call me, Borsky.

FULL-TIME ROLES

VP, Design

NZXT

2020-2025

Group Product Manager

Blizzard Entertainment

2019-2020

Group Design Manager

Blizzard Entertainment

2018-2019

Design Lead, Mobile

Blizzard Entertainment

2015-2018

Creative Director

Upsight

2013-2015

Lead Designer

HotelTonight

2012-2013

Lead UI/UX Designer

Rivet Games

2011-2013

ENERGETIC
DESIGN LEADERSHIP

ENERGETIC
DESIGN LEADERSHIP

300%

300%

18%

18%

15%

15%