Perfect Fitness iQ
INTRO
ROLE
Mobile UI/UX Design
Hardware UI Design
Product Strategy
Client/Context
Perfect Fitness
Year
2013
Category
Fitness
Different goals, different bands.
A more accessible fitness tracker
Perfect Fitness is dedicated to home-gym products that help people stay in shape, regardless of their skill level. While Fitbit had been around since 2007, its feature set and price point remained a barrier for many consumers. Perfect Fitness set out to create a simpler, more affordable alternative—offering just the essentials.
Designed primarily for Walmart, the product line ranged from the Perfect IQ Band at $60 to the Calorie Monitor and Calorie Monitor Pro at $20 and $40 respectively. The IQ Band featured advanced metrics and analytics via a companion mobile app, while lower-end models provided minimal wireless functionality or onboard memory with manual sync capabilities but all of them integrated with the free calorie tracking app.
Living up to to the IQ
Guerilla research and simple design
One of the main reasons Fitbit became so popular was its smart features, wireless integration, and well-designed mobile app. With our flagship model, the IQ SmartBand, we set out to deliver similarly powerful health-tracking features at a much lower cost.
I designed the iOS and Android apps, using platform-native UX patterns to ensure that development cost stayed low and everything from setup to daily use remained familiar. The step-by-step experience was built to rival the Fitbit and Nike+ ecosystems of the time.
I spent weeks with competitive products, also quizzing fellow runners around San Francisco to learn which patterns were considered simple and smart.
Not Just Free—Fully Integrated
Built on the fundamentals
For many, fitness bands are all about weight loss. But for Perfect Fitness, the focus was never solely on that. CEO Alden Mills, a former Navy SEAL, strongly believes that health is built on fundamentals, not formulas and that success lives in the day to day choices we make.
Initially, we designed the Calorie Tracker as a standalone app, incorporating random health tips throughout. Under Alden’s guidance, we quickly realized that calorie tracking and education shouldn’t just be free, they needed to be integrated into a user’s overall fitness journey. As a result, we merged the two app concepts into one experience, ensuring that tracking, guidance, and insights worked together holistically.
