Shawn Borsky

SENIOR PRODUCT DESIGN DIRECTOR

DATA-INSPIRED
design LEADERSHIP

DATA-INSPIRED
design LEADERSHIP

I thrive in ambiguity. I lead with empathy and execute thoughtful product designs that powerfully intersect with business and user insights.

A FEW TOP BRANDS I've DESIGNED PRODUCTS FOR

  • Brightcover Zencoder Logo
  • Activision Logo
  • Behaviour Interactive Logo
  • Blizzard Entertainment Logo
  • BMW Logo
  • Discovery Channel Logo
  • Eli Lilly Logo
  • First Round Capital Logo
  • HotelTonight Logo
  • Jio Logo
  • Brightcover Zencoder Logo
  • NZXT Logo
  • Perfect Fitness Logo
  • Royal Caribbean Logo
  • Takeda
  • University of Virginia Health System Logo
  • Brightcover Zencoder Logo

Increase in revenue

HotelTonight

HT App

300%

300%

Blizzard Entertainment Logo

Increase in WoW retention

OWL App

18%

18%

Blizzard Entertainment Logo

Average DAU Increase

Upsight

15%

15%

Blizzard Entertainment Logo
Blizzard Entertainment Logo

FEATURED SNAPshots

FEATURED SNAPshots

Mobile
Web

Gaming

Improving conversion, revenue and time-to-market to power a DTC juggernaut

Hospitality

Securing investors & gaining clients for next-gen in-room hotel tablet technology

Telecom

Building a smarter AI assistant strategy for the future of India's biggest telecom company

E-Commerce

Designing demos and pilots for a video shopping hybrid commerce platform to gain customers and investors

Reducing costs and enabling tens of millions of players to secure their account, message friends and experience content across platforms.

Driving engagement & revenue via event, shopping and streaming apps for America's biggest gaming event for 5 years

Exceeding viewership goals and weekly retention for the launch of a major esports league

Influencer

Designing and branding a marketplace where influencers of any size can monetize their social media presence

Hospitality

Driving a disruptive same-day hotel booking app from 1.5M to 10M downloads

Gaming

Improving conversion, revenue and time-to-market to power a DTC juggernaut

Hospitality

Securing investors & gaining clients for next-gen in-room hotel tablet technology

Telecom

Building a smarter AI assistant strategy for the future of India's biggest telecom company

E-Commerce

Designing demos and pilots for a video shopping hybrid commerce platform to gain customers and investors

Reducing costs and enabling tens of millions of players to secure their account, message friends and experience content across platforms.

Driving engagement & revenue via event, shopping and streaming apps for America's biggest gaming event for 5 years

Exceeding viewership goals and weekly retention for the launch of a major esports league

Influencer

Designing and branding a marketplace where influencers of any size can monetize their social media presence

Hospitality

Driving a disruptive same-day hotel booking app from 1.5M to 10M downloads

Gaming

Improving conversion, revenue and time-to-market to power a DTC juggernaut

Hospitality

Securing investors & gaining clients for next-gen in-room hotel tablet technology

Telecom

Building a smarter AI assistant strategy for the future of India's biggest telecom company

E-Commerce

Designing demos and pilots for a video shopping hybrid commerce platform to gain customers and investors

Reducing costs and enabling tens of millions of players to secure their account, message friends and experience content across platforms.

Driving engagement & revenue via event, shopping and streaming apps for America's biggest gaming event for 5 years

Exceeding viewership goals and weekly retention for the launch of a major esports league

Influencer

Designing and branding a marketplace where influencers of any size can monetize their social media presence

Hospitality

Driving a disruptive same-day hotel booking app from 1.5M to 10M downloads

LEADERSHIP CASE STUDIES

VP, Design

Inclusive PC Gaming

Inclusive PC Gaming

Inclusive PC Gaming

Overseeing Industrial Design, Creative, User Experience, and Research & Insights, ensuring that every product and experience reflects our commitment to making PC gaming simple and easy for anyone driving market share, retention and revenue.

Overseeing Industrial Design, Creative, User Experience, and Research & Insights, ensuring that every product and experience reflects our commitment to making PC gaming simple and easy for anyone driving market share, retention and revenue.

Overseeing Industrial Design, Creative, User Experience, and Research & Insights, ensuring that every product and experience reflects our commitment to making PC gaming simple and easy for anyone driving market share, retention and revenue.

2020-Present

|

PC Gaming Hardware Manufacturing

Group Design & Product Manager

Legendary Mobile & Data Platform

Legendary Mobile & Data Platform

Legendary Mobile & Data Platform

Building Blizzard's mobile team and app strategy, designing event and social experiences, improving critical data infrastructure and spear-heading technology strategy for their next generation of cross-platform titles improving gaming for tens of millions of players worldwide and enabling massive revenue growth, cost savings and impression growth.

Building Blizzard's mobile team and app strategy, designing event and social experiences, improving critical data infrastructure and spear-heading technology strategy for their next generation of cross-platform titles improving gaming for tens of millions of players worldwide and enabling massive revenue growth, cost savings and impression growth.

Building Blizzard's mobile team and app strategy, designing event and social experiences, improving critical data infrastructure and spear-heading technology strategy for their next generation of cross-platform titles improving gaming for tens of millions of players worldwide and enabling massive revenue growth, cost savings and impression growth.

2015-2020

|

Cross-Platform AAA Game Developer & Publisher

Creative Director

A B2B Analytics and Marketing Powerhouse

A B2B Analytics and Marketing Powerhouse

A B2B Analytics and Marketing Powerhouse

Leading an enterprise B2B company through rebranding after a merger and driving product strategy, enterprise sales and stabilization of the business increasing key KPIs for major mobile games and a platform that supported over 25,000 apps and 700M MAU.

Leading an enterprise B2B company through rebranding after a merger and driving product strategy, enterprise sales and stabilization of the business increasing key KPIs for major mobile games and a platform that supported over 25,000 apps and 700M MAU.

Leading an enterprise B2B company through rebranding after a merger and driving product strategy, enterprise sales and stabilization of the business increasing key KPIs for major mobile games and a platform that supported over 25,000 apps and 700M MAU.

2013-2015

|

Mobile Marketing & Analytics Platform

Personal Projects

Untethered

Published Book

Untethered: How Visionaries Think About the Mobile-First Future is my first published book about mobile design and product philosophy, it introduces my framework for effective mobile product design.

Art Eater

Podcast & Blog

Art Eater is a gaming and art blog and podcast that I co-host and edit with my friends: Richmond, Thomas, James and Adam, a group of international game industry vets and creators.

Mentorship

Public Speaking & ADPList Sessions

I offer group and 1 on 1 sessions for no charge through ADPList's mentorship platform and speak on podcasts or at conferences and events.

About

I started out because I wanted to make video games.

23 years later, I have done that and more. My career spans a diverse range of industries primarily in gaming but also in hospitality, big data, pharmaceutical, learning, health, consumer technology and platforms.

I am passionate about mobile as a technology landscape (I even wrote a book about it). I am exploring the future of AI enhanced experiences and how that integrates into mobile product and design strategy.

I bring a trademark positive energy, hands-on approach and strong technical acumen to my roles. My approach is anchored in design thinking and enriched by my diverse experiences that enable me to tackle even the most complex challenges with patience and care.

I mentor designers on ADPList, co-host a gaming and art podcast called Art Eater and I have a book about my mobile product framework titled, Untethered.


Its nice to digitally meet you.
You can call me, Borsky.

FULL-TIME ROLES

VP, Design

NZXT

2020-Present

Group Product Manager

Blizzard Entertainment

2019-2020

Group Design Manager

Blizzard Entertainment

2018-2019

Design Lead, Mobile

Blizzard Entertainment

2015-2018

Creative Director

Upsight

2013-2015

Lead Designer

HotelTonight

2012-2013

Lead UI/UX Designer

Rivet Games

2011-2013

Contact

Send me an email or schedule a session via Calendly or ADPList.
Happy to help with your next project.

shawn@borsky.co

Email Copied

Contact

Send me an email or schedule a session via Calendly or ADPList.
Happy to help with your next project.

shawn@borsky.co

Email Copied

Contact

Send me an email or schedule a session via Calendly or ADPList.
Happy to help with your next project.

shawn@borsky.co

Email Copied

CASE STUDIES

If you are interested in more detailed and confidential case studies. Please reach out for access to my private portfolio.

PRIVATE PORTFOLIO LOGIN

Email Copied

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